“Disrupt or be disrupted” I’m sure you’ve heard this phrase over and over again you’re starting to wonder if it’s just a tech jargon to make business executives sound smart or there is an actual disruption going on.
Disruption is defined as “an interruption in the usual way that a system, process, or event works” by the Cambridge dictionary. In the business or start-up space, this interruption happens daily. Typical example is the uberisation of every space presently. I’m talking AirBnB disrupting the Hotel and Tourist industry or even the disruption of newspapers by blogs and online media. I bet you’d be reading this post in a newspaper if not for disruption. The major source of disruption is the rapid advancement of technology and globalization. This allows novel business models to be introduced at faster rates and with rapidly declining costs. Matter of fact, at this very moment your company is most likely either disrupting other companies or being disrupted.
Disruptive innovation is the introduction of a product or service into an established industry that performs better and generally at a lower cost than existing offerings, thereby displacing the market leaders in that particular market space and transforming the industry. It is important to note that disruption also happens within businesses and hence the inclusion of “systems” and “processes” in the definition above.
In this post I will highlight some points to consider when thinking about disruption of your business processes. This post was inspired by interactions with Asmae Lemniei, Founder of Lean X Consulting. In our deep-dives, one thing stood out and that’s what I wish to share with you as you build your ideas.
Question? Do you have to disrupt something that works perfectly? Yes and No, it is will be a good thing to have a Process Map for your operations. After doing this, figure out what can be digitized or disrupted. Note the changes, remember you may not have to implement or digitise all of your action points but keep in mind the possibilities and be abreast with the times. Timing is key!
Take a business like Apple, Google and Amazon, they are never satisfied, never standing still, and always asking “how can we do it better?” this drives improvements constantly and creates growth in what they do. Don’t worry that you have been doing something for a long while, be confident with the change. Understanding the expectable patterns of disruption will help achieve that change. For business strategy, this foresight being at the centre can lead change instead of following. DISRUPT OR BE DISRUPTED!
One key to surviving in a world of disruption, where the external environment is changing at lightning speed, is to change the game internally. This requires increasing the speed of execution as well as your quickness to seize new opportunities. When a company can do both, it goes from surviving to thriving. Which is why for us the process mapping task is very important as it keeps you in the game to self-disrupt to become relevant and remain an essential part of the customer’s lives.
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